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Personal Assistant Full-timeType: WHY seeks inspired and agile Personal Assistant Founded in 2004 by Kulapat Yantrasast, WHY is a multi-disciplinary design practice dedicated to creating connections between people, culture, and place. The growing 30+ person team is based in Los Angeles and New York City—with projects and partners around the world—and the practice is organized as five interdependent workshops: Buildings, Landscape, Museums, Objects, and Ideas. While WHY built our reputation on a comprehensive portfolio of museums/cultural venues/art spaces, this afo...

May 19, 2021 11:07 A new integrated campaign from the Tasmania Tourism Board, entitled ‘The Call of the Off Season’, urges Australians to embrace the winter months ahead. Two 15 second films highlight the range of attractions winter in Tasmania offer, claiming: “The ‘Off Season’ celebrates the colder, darker months, and everything weird and wonderful that comes with it.” Developed by BMF, and the agency’s group planning director Thomasine Burnap, said: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace wint...

Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India In a candid conversation with BestMediaInfo.com, Raghavan, Managing Director, Landor & Fitch India, discusses how the business for the re-imagination of brands or the creation of new brands is booming. She also talks about the recent integration of the two agencies Lulu Raghavan Multiple reports say that up to 94% consumers are influenced by their trust in a brand when it comes to product innovation. Part of it is packaging and designing, which are not only co...

April 22 2021, 11:11 am | BY Kim Shaw | No Comments McDonald’s Singapore celebrated this Ramadan with the launch of ‘My Happy Table’ via Publicis Communications Singapore. The physical activation uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table.   Set up at physical McDonald’s locations in Singapore and Johor Bahru, a full-sized hybrid table was created so family members from both Sin...

Ogilvy crafts a witty campaign for Finolex Pipes The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time — quite similar to Finolex pipes Click on the Image to watch the TVC. Ogilvy has conceptualised an advertising campaign for Finolex Pipes, consisting of a series of witty ads featuring former cricketer and master blaster batsman Virender Sehwag. The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time — just like Finolex long-lasting pipes. Sehwag brings this...