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Of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies In the space of a week, we learnt that not only had the Grey group been ranked by WARC as the most successful agency network in terms of creative effectiveness, but also that of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies. Now, as any self-respecting APEX or Effie judge will tell you, the mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measu...

Ogilvy Africa CEO nominated on Jury for World Advertising Research Council (WARC) Awards For Effectiveness ...In partnership with Cannes Lions, WARC Awards for Effectiveness to name the most effective marketing campaigns in the world LISTEN 4 HOURS AGO Vikas Mehta, CEO – Ogilvy Africa, has been nominated on the jury for the inaugural Global WARC Awards for Effectiveness. The jury comprises of some of the world’s top marketing and communication leaders from the world’s biggest brands and agency professionals from twenty-two (22) countries around the world. Vikas is one of three nominat...

Brand Purpose and Business-to-Business There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021. Commenting on his nomination, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of the world’s best campaigns of 2019-20, all in one place”. With an experience spanning over 20 yea...

Description The Clio Awards celebrate the most creative advertising from around the globe. A jury of the industry's most influential minds have determined the recipients of the 2020/2021 awards and the winners of the Gold, Silver and Bronze Clio statues were announced on April 21, but we saved the reveal of our highest honor for this moment in the show. Viewers of this segment learned which pieces of Gold-winning work have been deemed by the jury to be "head and shoulders above the rest" and elevated to Grand Clio status. • Experience/Activation | Epic Games | Epic Games|Fortnite | "Astrono...

The Clio Awards Name Ogilvy 2021 Agency Network of the Year & DAVID Miami Agency of the Year News provided by Share this article Share this article NEW YORK, April 28, 2021 /PRNewswire/ -- Ogilvy is proud to have earned two major honors at the 2021 Clio Awards: Ogilvy was named Agency Network of the Year and DAVID Miami was awarded the Agency of the Year honors. Ogilvy has been recognized as Network of the Year for five of the last ten years at the Clio Awards. Ogilvy was honored with 4 Grand Clios, 12 Gold, 30 Silver, 29 Bronze and 37 Shortlists, with contributions coming from 25 Ogilvy of...