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ICF to Acquire Creative Systems and Consulting - Vimarsana News

ICF to Acquire Creative Systems and Consulting

/PRNewswire/ -- ICF (NASDAQ:ICFI), a global consulting and digital services provider, today announced that it has entered into a definitive agreement to...

MediaCom launches data-based tool to drive creative performance by up to 50% - Vimarsana News

MediaCom launches data-based tool to drive creative performance by up to 50%

The new system will include an algorithm that uses information on emotional response and attention levels.

Edward A. Maybury - Vimarsana News

Edward A. Maybury

Edward A. Maybury Sr., 81, of Melbourne, Florida, died May 21. He was a former resident of Sagamore Beach and had once been a musician with The Moonlighters, among other

News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer - Vimarsana News

News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer

News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer Sharma was previously the Vice-President for Platform Services in GroupM. Sequeira will be leading ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity (L) Shekhar Sharma and Averill Sequeira (R) MediaCom, a GroupM media agency has announced new appointments of Shekhar Sharma and Averill Sequeria. Sharma will take the role of Managing Partner (North and East), while Sequeria will be joining as the...

MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM - Vimarsana News

MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM

MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM Details 29 April 2021 MediaCom's regional client lead of global solutions, Priyanka Gupta, is leaving GroupM after 14 years. Gupta (pictured) confirmed the news to MARKETING-INTERACTIVE, adding that she will be taking a break and exploring other opportunities outside of the industry. She currently reports to Mark Heap, CEO of APAC at MediaCom.  “I take with me beautiful, long lasting relationships; memories of fun times during trainings, pitches and critical annual pla...