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MediaCom bridges media and creative service with Creative Systems launch Details 26 April 2021 MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by inte...

Calcraft: 'We have entered a new era of creativity' MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology. MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team.  The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher (global head of sport, entertainment and culture), Anush Prabhu (global chief strategy officer) an...

MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content. In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been out...

MediaCom launches global division to bring creative and media back together Stef Calcraft will lead a new global leadership team. by Omar Oakes Sign in to continue Free email bulletins