Key Reforms Needed to Grow Albania’s E-commerce Sector Published 3 months ago A new World Bank Albania E-Commerce Diagnostic highlights key reforms needed to better leverage digital trade as opportunity for economic development. E-commerce can be an important asset for Albania. Online sales channels allow businesses to reach more customers, at home and abroad. Customers gain from greater convenience and more choice. Sectors enabling e-commerce can create new jobs, including in technology companies, logistics and online payments. During the COVID-19 pandemic, online markets are playing a pa...