Is rum finally turning premium? - The Spirits Business
The hope that premium-and-above rum will become more popular has been touted for a few years, but it looks as though that may be happening.
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The hope that premium-and-above rum will become more popular has been touted for a few years, but it looks as though that may be happening.
From a summer Spritz campaign to Suntory's partnership with Keanu Reeves, May was awash with creative marketing steps among spirits brands.
Pernod Ricard-owned Havana Club rum has refreshed the packaging for its limited edition Máximo Extra Añejo to make it more sustainable.
Pernod Ricard-owned Havana Club is bringing its Cuban Mode campaign to the UK with a multi-million-pound push.
Rum brand, Havana Club, is back with a new campaign which heroes its full portfolio, called ‘Cuban Mode’. The campaign aims to recreate the Cuban spirit