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S.F. ghost kitchens are reinventing with millions of dollars. Will diners buy it this time? Even after the pandemic ends, restaurant analysts predict that demand for food delivery will only grow FacebookTwitterEmail Chronicle photo illustration by Daymond Gascon from Getty Images elements No one seems to like using the term “ghost kitchen,” but people in the Bay Area restaurant industry are sure talking about them a lot these days. The phrase conjures images of sketchy ventures set up in industrial warehouses and parking lots where who knows who is prepping the dishes for brands that exis...

YouTube star MrBeast launched a virtual restaurant brand, MrBeast Burger, in December. The team has sold over 1 million sandwiches and is now looking to expand to 1,000 locations by the end of Q2. Insider spoke to MrBeast's launch partner, Virtual Dining Concepts, to learn more about the business of influencer "ghost kitchens." When YouTube star Jimmy Donaldson (MrBeast) posted a video about opening a burger joint in December, it seemed like just another stunt to drive video views.  The 22-year-old creator, known for spending lavishly on subscriber challenges and cash giveaways, created a po...