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Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers

Yelp has introduced Keyword Boosting, a feature that enables business owners to optimize their ads for specific keywords. Along with that feature, Yelp also expanded its Custom Location Targeting to more advertisers, enhanced its ad budgeting feature and added templates for Yelp Connect subscribers. ....

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous scrolling and countless other updates that could potentially affect visibility for their brands. ....

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Some new local search changes you should be aware of; Wednesday's daily brief

Also, Google updated its event structured data report in Search Console. ....

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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses

Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
George Nguyen on May 11, 2021 at 7:00 am
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Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced Tuesday.
Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location. ....

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