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Yelp has introduced Keyword Boosting, a feature that enables business owners to optimize their ads for specific keywords. Along with that feature, Yelp also expanded its Custom Location Targeting to more advertisers, enhanced its ad budgeting feature and added templates for Yelp Connect subscribers.
In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous scrolling and countless other updates that could potentially affect visibility for their brands.
Plus, HubSpot launches a podcast network
Also, Google updated its event structured data report in Search Console.
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses Local business owners are no longer limited to advertising around their physical location. George Nguyen on May 11, 2021 at 7:00 am More Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced Tuesday. Custom Location Targeting (CLT). Businesses on Yelp can now designate specifi...