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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses


Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
George Nguyen on May 11, 2021 at 7:00 am
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Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced Tuesday.
Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location. ....

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Yelp Inc (YELP) Q1 2021 Earnings Call Transcript


Operator
Good day, and welcome to the Yelp First Quarter 2021 Earnings Call. [Operator Instructions] Please note, this event is being recorded. I would now like to turn the conference over to James Miln, Senior Vice President of Finance and Investor Relations. Please go ahead.
James Miln
Senior Vice President of Finance & Investor Relations
Good afternoon, everyone, and thanks for joining us on Yelp s First Quarter 2021 Earnings Conference Call. Joining me today are Yelp s Chief Executive Officer, Jeremy Stoppelman; Chief Financial Officer, David Schwarzbach; and Chief Operating Officer, Jed Nachman. We published a shareholder letter on our Investor Relations website and with the SEC and hope everyone had a chance to read it. We will provide some brief opening comments and then turn to your questions. Now I ll read our safe harbor statement. We ll make certain statements today that are forward-looking and involve a number of risks and uncertainties that could ca ....

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