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Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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TikTok achieves TAG Brand Safety Certification in the Middle East

TikTok achieves TAG Brand Safety Certification in the Middle East
arabnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from arabnews.com Daily Mail and Mail on Sunday newspapers.

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Future of Media: News brand safety, print & TV commerce, CNN's livestream paywall

The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
With our Future of TV deep-dive in the bag, we are starting to look forward to our next special editorial focus, on gaming, later this month. In the meantime, let s explore the news brand safety debate, Bauer Media s print e-commerce efforts and a few more TV takeaways.
TV clean-up
Our Future of TV deep-dive showed that TV has become shoppable with addressable tech opening up more performance-based approaches. Carat’s Dan Calladine kindly explored the rise of t-commerce (trial-buy commerce). ....

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Some new local search changes you should be aware of; Wednesday's daily brief

Also, Google updated its event structured data report in Search Console. ....

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85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near COVID-19 Conspiracies

85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near Covid-19 Conspiracies
A significant majority of respondents (89%) said that hate speech had increased online over the last year. Highlighting the brand safety risk of such content, 72% of respondents felt hate speech should be blocked by advertisers, one of the two highest responses for blocked categories. The majority of respondents also said advertisers should block pornographic content (73%), violent content (68%), illegal drug-related content (66%), and unsafe or hacked websites (59%).
The past year has brought forth the four horsemen of toxic content into the advertising ecosystem: death, lies, political poison, and hate speech, said ....

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