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In a webinar with The Drum, two media moguls unpack the mounting complexities of evolving platforms and break down the challenges of omnichannel marketing to help marketers embrace the eclectic media landscape.
Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
When done right, gaming collabs can be dreamy. But brands that don’t know their place can flop. We gathered leaders from The Drum Network to discuss the brand basics of entering the virtual realm.
Digital ad spend in Europe increased by 9.8% in 2022 and is now worth €86bn, according to the IAB Europe AdEx Benchmark study. The Drum quizzes European digital marketers on the growth.
With the ice-cream maker suspending its advertising on the platform, we look at likelihood of other brands following suit.