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A new ad from the Nestlé USA-owned water brand sees the Kansas City Chiefs quarterback and Stranger Things star hydrate before pursuing their dreams.
The optical products retailer is taking ads with subtitles to the big screen to alert cinephiles: ‘If you have trouble reading this, you need your eyes checked.’
A tech slowdown is impacting the marketing industry. What do experts believe will follow – a return to form or a changed technology market?
From a focus on new cross-platform currencies to growing demand for hybridized linear-streaming solutions, these are the top trends that will define this year’s upfronts and NewFronts, according to leaders in the TV and media space.
The VAB’s chief executive anticipates that the change will significantly slow Nielsen’s plans to launch its cross-channel currency Nielsen One, although Nielsen disputes this assessment.