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Device maker Roku is working with grocery delivery company Instacart to provide brands with new measurement insights that tell them when their streaming ads yield product purchases.
The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.
We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing.
A shift from the ‘cord-cutting’ narrative, an eye on the dreaded ‘reach plateau’ and the increasing importance of data clean rooms: Ampersand’s Andrew Ward spells out the biggest dynamics shaping media planning, buying and selling in TV and premium video today.
Why your brand should be using Pinterest more. With key stats and statistics, as well as a run-down of key Pinterest tools.