The Drum | Brands Are Made In Public; Fans Are Made In Ecosystems
Mike White of Lively encourages brands to trade Big Tech platforms for the opportunity to scale content and build community through their own brand ecosystems.
Source: thedrum.com
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Top News In D Spend Today - Breaking & Trending Today
The Drum | US Ad Of The Day: Jimmy Kimmel, Tony Hawk And The Manning Brothers Behold The NBA Finals
An impressive roster of sports and pop culture icons star in the league’s commercial ahead of the 2023 NBA Finals, ‘We are all in the finals.’
Source: thedrum.com
The Drum | Exclusive: The Retail Media Boom Explained By IAB Europe's Chief Economist
Dr Daniel Knapp shares his recent presentation from the Retail Media Landscape conference, exclusively for members of The Drum Plus.
Source: thedrum.com
The Drum | Back To Basics: How Can Marketers Keep Generating Results In A Recession?
How can paid media marketers deliver results amid the economic slump? Yasmin Williams of digital growth agency Impression gives some pointers.
Source: thedrum.com
The Drum | Was The Metaverse Doomed From The Get-go?
Simon Harwood, head of strategy at the7stars, looks at how AI has replaced metaverse in the marketing tech hype cycle and explains how the two may be closer linked than we've previously assumed.
Source: thedrum.com