ODNI to Investigate National Security Risk of Adtech
The Office for the Director of National Intelligence has been asked to assess the "foreign weaponization" of adtech data.
Source: businessinsider.com
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Permutive Lays Off 12% of Staffers Amid Economic Downturn
Permutive said it had made layoffs where the company had over-hired ahead of the economic downturn, which has impacted ad spending.
Source: businessinsider.com
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities. NEW YORK, Aug. 3, 2022 /PRNewswire/ -- mParticle, a leader in customer data infrastructure, announced today that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle's partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. The benefits of the combined offering include: Enhanced utilization of market...
Source: singaporestar.com
Why did Google offered to split its ad-tech business?
According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices.
Source: indiatvnews.com
Advertising Companies That Had Layoffs in 2022
As the marketing world trims spending in the face of a softening economy, Insider is tracking companies that are laying off staff.
Source: businessinsider.com