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Voice activated virtual assistant. We will speak with the Vice President of alexa. A wideranging interview with the former ceo of microsoft, Steve Ballmer. And we will hear from the ceo of starbucks to hear how the company adapts in the age of technology. This week we took Bloomberg Technology to seattle for the geek wire summit. We spent time with the biggest names in the region including amazon, microsoft, and starbucks. Lets kick it off now with my exclusive interview with amazon Vice President of alexa devices. She told us that they would not rule out partnerships with major rivals like ap...

Steve ballmer. And we will hear from the ceo of starbucks to hear how the company adapts in the age of technology. This week we took Bloomberg Technology to seattle for the geek wire summit. We spent time with the biggest names in the region including amazon, microsoft, and starbucks. Lets kick it off now with my exclusive interview with amazon Vice President of alexa devices. She told us that they would not rule out partnerships with major rivals like apple and google if it means improving their voice activated technology. I am focused on trying to reduce friction for customers and drive towa...

Amazon, microsoft, and starbucks. Lets kick it off now with my exclusive interview with amazon Vice President of alexa devices. She told us that they would not rule out partnerships with major rivals like apple and google if it means improving their voice activated technology. I am focused on trying to reduce friction for customers and drive towards what we call our Customer Experience north star. Really the idea there is that alexa is more humanlike. So, it is conversational. So we can shorten the path from where the customer is starting and where they want to be with less and less work on th...