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DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO - Vimarsana News

DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO

DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO June 9, 2021 5:00 R.M. Williams has tapped Chris Willingham to take on the vacant role of chief marketing officer at the iconic Australian brand. Willingham moves into the retail industry, following almost 30 years in lengthy and varied career on the other side of the fence, most recently as managing director of DDB Aotearoa. Chris Willingham Confirming his move, DDB Worldwide CEO and NZ Chairman Marty O’Halloran thanked Willingham for his work over the past couple of years. ADVERTISEMENT “The problem with being the ...

Ad agency ready to hunt for clients wanting long-term relationships - Vimarsana News

Ad agency ready to hunt for clients wanting long-term relationships

Ad agency ready to hunt for clients wanting long-term relationships Share Big brands want to access all advertising services in a one-stop-shop as they focus on the holistic customer experience, the newly appointed CEO of advertising agency DDB Group Australia and New Zealand says. Andrew Little has stepped into the regional role after seven years as chief executive of DDB Australia, which houses the creative ad agency of the same name, digital shop Tribal, PR agency Mango, healthcare specialist agency Remedy, branding specialist Interbrand and customer experience offering TRACK. Andrew Littl...

Source: afr.com
DDB luminaries shock workmates to go swing with The Monkeys - Vimarsana News

DDB luminaries shock workmates to go swing with The Monkeys

Duo say they wanted a chance to prove themselves on the frontier of ad/marketing.

Source: nbr.co.nz
Major Shake-Up at DDB New Zealand as Group CEO Justin Mowday and CCO Damon Stapleton Set to Depart to Head The Monkeys Start-Up in NZ - Vimarsana News

Major Shake-Up at DDB New Zealand as Group CEO Justin Mowday and CCO Damon Stapleton Set to Depart to Head The Monkeys Start-Up in NZ

Hires, Wins & Business 27 Add to collection Mowday has been CEO of DDB for a decade, whilst Stapleton has been with the agency for seven years In a major shakeup at DDB New Zealand, group CEO Justin Mowday and Damon Stapleton, regional chief creative officer Australia and New Zealand, are set to depart. Campaign Brief can exclusively reveal the pair will set up the NZ office of The Monkeys, owned by Accenture Interactive. The multi-awarded Stapleton (above right), who has been with DDB for seven years, came from the ECD role at Saatchi & Saatchi Australia in 2014. Before that he was group ...

Damon Stapleton: Creativity. The truth is not enough - Vimarsana News

Damon Stapleton: Creativity. The truth is not enough

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.   “There is nothing as boring as the truth.” – Charles Bukowski The Oscars used to be about look how good we are at making movies. Now, it’s just look at how good we are. I recently read this line in a story in the New York Times. The fallout in terms of viewers has been astonishing. There has been 59% drop in viewers since last year according to Nielsen. Or, to put it more plainly, last year just over 23 million viewers watched the Oscars. This year, just under 10 million people watched the same show.