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THE STANDARD BARRACK MULUKA Barrack Muluka. The success of ordinary people is the starting point of a nation’s economic success. This is what President Joe Biden has told the joint House of Congress this week, in his first State of the Union Address. As he marked his first 100 days in power, the US president was clear about one thing. Future economies will grow, and societies prosper, when they develop from the bottom and the middle, upwards.  Traditionally, metrics of economic flourish have paid little practical attention to the people. Focus is on technology, industry and broad economic ...

1.1 Historical background of development communication Development Communication involves the strategic use of communication for alleviation of social problems evolving societies ( wilkins, 1996). The term ‘development communication’ was coined in 1972 by Quebral, who defines the field as: ‘the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential” (Quebral, Nora, 2001). Don’t was...