1.1 Historical background of development communication Development Communication involves the strategic use of communication for alleviation of social problems evolving societies ( wilkins, 1996). The term ‘development communication’ was coined in 1972 by Quebral, who defines the field as: ‘the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential” (Quebral, Nora, 2001). Don’t waste time $35.80 for a 2-page paper This ideas implies that the development communication seem to suggest that the discourse was not just about informing or educating people to adopt new attitudes, knowledge, practices or technologies.