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Top 3 tips to improve data strategy Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as this information can help inform both product and messaging strategy. We asked a digital expert for insight into how brands can improve their data strategy to better engage. Audience sentiment isn't a new buzzword in the digital space, but according to one expert executives need to up their inv...

The government has allowed private hospitals to participate in the vaccination drive starting today, which should help. Here's a look at the numbers and what could help.

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they use to serve relevant advertising. We asked a digital expert to weigh in on the changes.

4 Data trends to watch in 2021 Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four ad trends that could make or break merchants' year. First, privacy vs. identity "More state and country privacy laws modelled after GDPR are inevitable in 2021. There's been talk of a federal privacy law in the U.S., which would help the digital advertising industry's compliance efforts. In the meantime, authenticated solutions wi...

Disturbing stat sdix about how teenagers may be use -- statistics about how teenagers may be using e-cigarettes. a study shows vaping among middle school students is up 48%. among high school students, up 78%. the food and drug administration says the increase of teens and preteens using e-cigarettes is so alarming that it's proposing new rules to rein in products aimed at those kids. cnn chief medical correspondent dr. sanjay gupta takes a look at the problem and potential solutions. >> reporter: when the e-cigarettes came out, and it's a relatively new phenomenon, it wasn't clear how it woul...