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How Deciem and The Ordinary fit into Estee Lauder's growth

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Estee Lauder will acquire Deciem, maker of The Ordinary, at a $2.2 billion valuation, per WWD.
The deal takes Lauder deeper into skincare, building on its 2019 purchase of Have & Be.
CEO Fabrizio Freda has said Lauder likes to focus M&A on one space at a time.
Estée Lauder is acquiring the company behind skincare brand The Ordinary, though the deal is anything but.
The cosmetics giant will acquire a 76% stake in Deciem, which owns the brand, building on Lauder s existing 29% stake in the business, WWD reported Tuesday. When it closes, the deal will become the largest in Estée Lauder s history, valuing Deciem at $2.2 billion, WWD said. ....

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Estee Lauder to raise stake in Ordinary brand owner in $1 billion deal

Cosmetics maker Estee Lauder Cos Inc said on Tuesday it had offered about $1 billion to take control of DECIEM Beauty Group Inc, the parent company of Ordinary skincare brand. ....

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Estée Lauder Companies to acquire Deciem in two-phase deal by 2024 moving it into masstige

Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images)
Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert says.
Since 2017, Estée Lauder already held a 29% stake in Deciem – maker of The Ordinary and NIOD skin care brands – and would increase this to a 76% majority stake in the first phase of its acquisition, set to close end of June 2021 and cost around €823m ($1bn) to reflect a total enterprise value of €1.81bn ($2.2bn). The Estée Lauder Companies would then purchase the remaining Deciem interests after a three-year period in a second-phase investment, the cost of which was yet to be determined. ....

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Vietnam continues to move forward in 2021

Saturday, 17:47, 13/02/2021
Dr Tran Thi Hong Minh, Director of the Central Institute for Economic Management (CIEM), talks to the Vietnam News Agency about Vietnam’s potential for economic development in 2021.
Dr Tran Thi Hong Minh, Director of the Central Institute for Economic Management (Photo: VNA)
What was the driving force for Vietnam to achieve the growth rate of 2.91 % in 2020 amid the COVID-19 pandemic?
There were two basic factors helping Vietnam achieve the GDP growth rate of 2.91 % in 2020. Yet, this rate was the lowest in the country’s five-year plan from 2016-2020. However, in the context of the pandemic, this growth rate is a remarkable achievement. ....

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Experts discuss measures to improve business environment

Friday, 13:47, 22/01/2021
A conference was held in Hanoi on January 21 to discuss measures to improve the domestic business environment and competitiveness of the economy as well as orientations for the next five years.
Participants at the event highly evaluated the efficiency of reducing business conditions so far, as well as issues relating to the inclusion of the conditions in relevant regulations.
Addressing the event, part of the Australia Supports Economic Reform in Vietnam (Aus4Reform) programme, Deputy Director of the Central Institute for Economic Management (CIEM) Phan Duc Hieu said that the event is a chance for participants to seek measures to support business and production activities, and identify obstacles in the field. ....

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