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Share this article Share this article ResearchAndMarkets.com s offering. The Global A2P Messaging Market size is expected to reach $77.1 billion by 2026, rising at a market growth of 3.7% CAGR during the forecast period. The application-to-person (A2P) SMS is a form of SMS service, which is sent from an application, mostly from a web application to mobile users. This type of SMS service is mainly used for marketing messages, alerts, notifications, and flight alerts. By Component Based on Component, the market is segmented into Platform and A2P Service. The A2P SMS services are the mode of communication between the application and its subscribed users for different purposes through messaging. The development of smartphones along with the emerging OTT companies, the MNO s has recorded a decline in the revenues from P2P messaging services. However, there has been a similar rise in the revenues of A2P SMS for MNOs around the globe. The main factor which drives ....