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Zynga to acquire mobile monetization and ad platform Chartboost for $250 million '); } Social game developer Zynga has entered into a definitive agreement to acquire mobile monetization and advertising platform Chartboost for $250 million in cash.  Chartboost currently has over 700 million monthly users and operated an advertising platform that includes a Demand Side Platform and Supply Side Platform, along with mediation capabilities delivered through an SDK solution.  Zynga, which is known for its work on franchises like  Words with Friends and CSR Racing, said the d...

Demandbase continues to acquire to build a new B2B Marketing Cloud Read later Audio version The latest moves from Demandbase... Demandbase announced two new acquisitions today that push the company beyond an Account-Based Marketing (ABM) platform towards a next generation B2B Marketing Cloud - InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data. According to Gabe Rogol, CEO of Demandbase, the acquisitions of InsideView and DemandMatrix have been in the works for a while, and he sees the company as the first to bring all the pieces of the...

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market Share Article A new report from Bidstack explains how innovation led to programmatic solutions, security and third-party verification of in-game ads, as brands like Coca-Cola, Samsung and McDonald’s piled into the fast-growing market. Bidstack “The pace of innovation in gaming and in-game advertising is moving at astonishing speed. Brands that partner with the leading innovators in the space are finding wide-open opportunity and powerful tools that unlock scal...

Spearad introduces revolutionary 'Selective Programmatic Advertising' for Addressable TV FRANKFURT, Germany, March 17, 2021 /PRNewswire/ -- Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their di...

Zoomd Launches a DSP Service, Increasing Revenue Projections for FY2021 USA - English News provided by Share this article Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, " Zoomd" or the " Company"), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has launched a new DSP (Demand Side Platform) service that significantly increases its publishing media reach to nearly full global coverage. Management believes that the immediate result of this new service launch, alongside its organic growth and planne...