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linkedin Broadcast Audience Research Council India, along with its technical committee (TechComm), has  released the ‘TV Universe Estimates 2020’ (TV UEs).    The TV UEs have been developed by computing the linear growth of TV households and individuals from the past two Broadcast India studies of 2016 and 2018, at geographic and demographic levels.    Below are some of the updated TV Universe Estimates for broadcasters, advertisers, agencies and other industry stakeholders:   Households and individuals: The estimate suggests a 6.9% increase in the number of I...

At the end of 2018, there were over 197 million TV-viewing households. The TV-viewing individuals also witnessed an increase of 6.7 per cent, reaching 892 million from 836 million in the same period. India has a population of 1.3 billion people and 300 million households, the agency said. It can be noted that as people were forced to stay indoors due to the COVID-19 pandemic, TV viewing increased. "With an additional 13 million TV households and an opportunity for another 90 million households that are yet to own a TV set, India's broadcast ecosystem continues to have a significant potent...

TV viewing individuals grow across all urban pop-strata

TV Universe Estimates 2020 indicates growth across several key TV viewing metrics. 15 Apr, 2021 - 01:22 PM IST     |     By indiantelevision.com Team     MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India’s television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report released by BARC. Findings of the study play an importan...

April 15, 2021 Number of TV-viewing individuals also increase As many as 210 million Indian households now own a television set, which is a 6.9 per cent increase from the 197 million households who owned a TV set in 2018, according to data shared by BARC (Broadcast Audience Research Council) India. The number of TV viewing individuals also increased 6.7 per cent, reaching 892 million, from 836 million in 2018, an increase of 57 million individuals in 2020. These were the findings from the ‘TV Universe Estimates 2020’ (TV UEs), which BARC India, along with the BARC Technical Committee (T...