What Taylor Swift and a health system have in common
Discover the branding benefits of partnering with a successful sports team, like University of Kansas Health System's collaboration with the Kansas City Chiefs.
Source: beckershospitalreview.com
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'It is critical to connect the dots': How health system marketing chiefs explain their value
Strong relationships with CEOs and explaining the business value of marketing are key for health systems to succeed, marketing execs told Becker's.
Source: beckershospitalreview.com
Meet the chief marketing officers of US News' top 22 hospitals
Meet the CMOs of US News' 2023-24 Honor Roll hospitals: from a former Coca-Cola exec to an ex-TV reporter to a one-time manager for Billy Ray Cyrus.
Source: beckershospitalreview.com
Why NewYork-Presbyterian's marketing chief decided to 'blow up the brand'
Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to
Source: beckershospitalreview.com
MLB's Mets to wear NewYork-Presbyterian logo on jerseys
The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.
Source: beckershospitalreview.com