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Discover 39 emotions with insights from The DAIVID Field Guide To EMOTIONS In Advertising, along with best examples from YouTube.

The secret to gaining a real competitive advantage with automated technology is combining it with human intelligence.

As part of The Drum’s deep dive into all things CX, we surveyed top experts as to how brands and agencies can provide consumers with the kind of tailored experiences they’ve come to expect – while also offering transparent data practices ahead of the cookie’s demise. Here’s what they had to say about striking this delicate balance.

DELFI Weather Now Ziņas Pieteikties Authors Pagājušais, pandēmijas, gads bija piesardzības laiks, bet šogad līdz ar ekonomiku atkopšanos liela daļa pasaules valstu ir nostājusies uz attīstības sliedēm. Atgriešanās ierastajā vidē sekmē arī elektroenerģijas cenu izmaiņas. Šobrīd, ekspertu skatījumā, nav sagaidāmi tādi faktori, kas būtu spējīgi veicināt elektroenerģijas cenu kritumu tirgū, vienlaikus gaidāmas arī krasākas cenu izmaiņas "karstākajās" patēriņa stundās. Tāpat daļa iedzīvotāju, kas nav izvēlējušies biržas produktu...

First published on Pepsi is aiming for precision while preserving scale with a new performance marketing campaign promoting its Zero Sugar cola. The effort, which launched this past week across TV, digital and radio, leverages data and voice-over to customize more than 70 pieces of creative, with plans to add iterations on the concept throughout the year. With "Zero Sugar, Zero Compromise," the soft drink marketer is angling to engage a specific set of buyers — men in their 30s and 40s — who are making the switch to sugar-free soda and also feeling stretched thin as they juggle responsibi...