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Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.
The entertainment giant is bringing marketing, data and technology together to make the most of its growing digital advertising opportunities.
Sports betting will continue its meteoric rise in spot TV, Nielsen’s measurement footing will remain shaky and NextGen TV may finally deliver on new revenue streams for broadcasters in another challenging year ahead.
With COVID cases soaring and companies extending work-from-home plans again, it’s easy to peg the media business outlook for 2022 as more of 2021. That would be a mistake. Three trends lead me to believe that 2022 will offer significant opportunities, and challenges, for the industry. Advertising The first thing I’ve been watching is the […]
By John Glenday-03 March 2021 12:00pm 4 things you need to know about Disney’s digital ad sales plan Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021. To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets. Disney is gett...