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Top News In Display Network Today - Breaking & Trending Today

How to See Your Frames Per Second (FPS) in Games - Vimarsana News

How to See Your Frames Per Second (FPS) in Games

Want to see your FPS counter while gaming? Here's how to turn on in-game settings and enable monitoring programs to help track frame rates, as well as CPU and GPU usage.

Source: pcmag.com
Is there a direct online channel dilemma? - Vimarsana News

Is there a direct online channel dilemma?

A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to “own” the customer.

How Europe's New Digital Markets Act Will Impact Marketers Everywhere - Vimarsana News

How Europe's New Digital Markets Act Will Impact Marketers Everywhere

The EU’s new Digital Markets Act is likely to exacerbate the signal loss caused by privacy-focused changes enacted by the Apples and Metas of the world, explains Goodway Group’s Jay Friedman as part of The Drum’s Digital Advertising Deep Dive. Instead of playing whack-a-mole on signal loss, however, he argues that businesses must take a more comprehensive approach.

The single biggest opportunity in digital marketing for hotels in 2022 - Vimarsana News

The single biggest opportunity in digital marketing for hotels in 2022

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinsey's research, the pandemic has accelerated digital transformation by 10 years and today's travel consumers have become more digitally and tech-savvy than ever.

The Straightforward Guide to the Google Display Network - Vimarsana News

The Straightforward Guide to the Google Display Network

Learn why you should use Google Display Network (GDN) and how you can target your GDN ads to reach the right people in the right places.