Should social commerce be the next big move for legacy brands?
Should social commerce be the next big move for legacy brands?
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Should social commerce be the next big move for legacy brands?
The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing
Picture courtesy: Markus Winkler on Unsplash In 2018, Nike celebrated the 30th anniversary of their iconic ‘Just Do It’ slogan in a surprisingly understated fashion. Instead of celebrating the success of this timeless motto with an enormous multi-platform marketing campaign, they chose an athlete who had voluntarily walked away from the highest levels of his sport to promote a simple message: - ‘Believe in something. Even if it means sacrificing everything.’ That man was former National Football League (NFL) star Colin Kaepernick. Once the golden boy of the sport, his career cam...
From digital change to Digital India, these quotes from the week of January 11-17 capture tech impacts sweeping across the world.
‘Digital capabilities have become essential’ – 20 quotes from India’s COVID-19 struggle In this compilation, we present thought-provoking quotes from the week of January 11-17 that frame India’s battle with the coronavirus pandemic. 0 claps (see last week’s post ). Share these quotes and excerpts with your networks, and check back to the original articles for more insights. Our world has reached a heart-wrenching milestone: the COVID-19 pandemic has now claimed two million lives. - Antonio Guterres, UN Secretary General It’s just too easy to lay the blame on the variant and sa...