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PERK UP WHEN YOU WAKE UP: PANERA BREAD OFFERS GUESTS A CHANCE-TO-WIN UNLIMITED COFFEE FOR A YEAR* AND A BAGUETTE-CUT RING IN A BREAD BOWL BOX

ST. LOUIS, Feb. 8, 2022 /PRNewswire/ -- This year Valentine's Day falls on the Monday after the Big Game and, while both holidays seem quite uniqu...

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Dunkin Dropped 'Donuts' and Added Non-Coffee Drinks and Celebrity Partnerships

Dunkin' teamed up with social media stars and online brands to grow younger audiences.

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Brands on Fire: Dunkin' - Chief Marketer

Brands on Fire: Dunkin'
June 3, 2021
by Sherry Chiger
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Dunkin’ has experienced a number of changes during the past few years: a rebranding from Dunkin’ Donuts that was completed in January 2019; an overhaul of its marketing operations that included the July 2020 creation of a new position, chief digital and strategy officer, a move that confirmed an emphasis on building a “digital ecosystem”; and the December 2020 completion of the company’s sale to Impulse Brands for $11.3 billion. Through it all, however, the quick-service restaurant chain promoted its brand through a broad range of innovative partnerships that tapped into cultural moments, Gen Z and millennial audiences and the power of limited-edition merchandise.

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Social media livestreams drive increased sales for major brands

Social media livestreams drive increased sales for major brands
E-commerce is exploding on platforms like TikTok as brands leverage influencers for special sales events
0 236 5 minutes read
Walmart held a special livestreamed sales event with social media start Gabby Morrison and others on Thursday night on TikTok. (Photo: Walmart)
In September 2020, Dunkin’ – the iconic Massachusetts-based coffee and doughnut chain – launched a new drink. The Charli was a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl. It also happened to be the drink of choice for Charli D’Amelio – the teen megastar of TikTok famous for her dance moves.

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McDonald's Travis Scott collaboration unleashed a new era of celebrity menu items - with one specific twist in common

McDonald's Travis Scott collaboration unleashed a new era of celebrity menu items - with one specific twist in common
ktaylor@businessinsider.com (Kate Taylor)
© Jerritt Clark/Getty Images for McDonald's
Travis Scott's partnership with McDonald's was a home run for the fast-food giant. Jerritt Clark/Getty Images for McDonald's
McDonald's partnership with Travis Scott was a massive success for the fast-food giant, even though the chain did not have to add a single item to the menu with the launch of the "Travis Scott Meal."
Dunkin's "The Charli" and Chipotle's "Guac is extra but so is Miley burrito" are other "new" celebrity menu items that exclusively used options already available at the chains.

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How Ben Affleck became an accidental Dunkin' influencer

How Ben Affleck became an accidental Dunkin' influencer
ktaylor@businessinsider.com (Kate Taylor)
© BG004/Bauer-Griffin/GC Images
Ben Affleck and Ana de Armas take a stroll, with a cup of Dunkin' iced coffee, in July. BG004/Bauer-Griffin/GC Images
Ben Affleck's love for Dunkin' proved a constant through the unpredictable and stressful 2020.
The actor appeared in countless paparazzi photos with his trusty Dunkin' iced coffee at his side, cementing the connection between him and the iconic coffee chain.
Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider that the chain does not have any official partnership with Affleck, calling him a "true lover of the brand."

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Dunkin' stole Starbucks' crown as king of social media in 2020, with TikTok stars, purple drinks, and coffee-scented candles

Dunkin' stole Starbucks' crown as king of social media in 2020, with TikTok stars, purple drinks, and coffee-scented candles
ktaylor@businessinsider.com (Kate Taylor)
© Dunkin'
Dunkin' debuted bedding this year as one of its many unexpected launches. Dunkin'
Dunkin' took over social media in 2020, from its collaboration with trendy candle brand Homesick to a drink named after TikTok star Charli D'Amelio.
Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider that the chain wants to do things that made people say: "Wow, I didn't expect that from Dunkin'."
"We have made an extremely focused effort on puncturing perceptions of Dunkin'," Martin said.

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