At A Jubilant Cannes Lions, Marketers And Agencies Quietly Prepare For Recession
After three years, Cannes Lions has returned – and it feels like it’s never been away. The rosé has been flowing, the beach parties bouncing and the stages packed once more with media moguls and ever so slightly perplexed Hollywood celebrities holding court about the future of advertising. Here, among the industry’s top creative and marketing talent, the mood is one of celebration. Everything is right with the world again, then? Let’s not be too hasty.