The PR Industry Has Been a 'Major' But 'Overlooked' Influence in Climate Politics for Decades, Says Study
PR firms have played a key role in obstructing action on climate change over the past 30 years.
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PR firms have played a key role in obstructing action on climate change over the past 30 years.
Environmental activist groups are increasingly turning their attention to the influence of the ad industry, condemning it for its complicity in facilitating the climate emergency. With Cop26 on the horizon, activists are making demands. Can ad agencies really be part of the solution?
US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough
Clean Creatives, a US-based campaign group working to disentangle the advertising and PR industry from the fossil fuel sector, has officially launched in the UK, a week prior to the Cop26 climate change conference in Glasgow.
The overlap raises questions about the sincerity of corporate climate commitments.