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By Julia Conley, Staff writer at Common Dreams The climate-focused Clean Creatives campaign released a mocking ad video Tuesday to rebuke the greenwashing of corporate advertising giant WPP, which represents some of the world's biggest polluters. The ...
Abandoning key climate proposals could be politically disastrous and damaging to the fight against the climate crisis.
Image courtesy of Markus Spiske/Unsplash Some of the biggest contributors to global warming—if indirect ones—are the public relations firms and ad agencies in the pay of Big Oil and Big Auto. These companies not only market and promote products that consume vast amounts of fossil fuel, they also sometimes promote climate misinformation spread by fossil fuel companies. But there is now the glimmering of a rebellion within the ranks. Tensions are heating up between the young “creatives” in the world of advertising and public relations and their clients—and between the younger genera...
PR Firms Are Being Shamed For Helping Fossil Fuel Companies 'Green' Their Image Marketing and advertising companies create slick campaigns to make the oil and gas industry look cleaner. Until they choose not to. As public pressure mounts to tackle climate change, the oil and gas industry has doubled down on its decadeslong effort to position natural gas as part of the solution. But with people increasingly aware of the downsides of natural gas — methane emissions that counteract much of its carbon savings, unsafe levels of indoor air pollution, and radioactive waste, to name a few — and ...