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MParticle Launches Journeys Tool for Better Customer Experiences
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Qualtrics Partners With SAP for Contact Center Enhancements
Qualtrics and SAP have partnered to help contact centers enhance customer experience.
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Putting Design Thinking Into Action
Design thinking is great in concept, but there must be some planning around the execution.
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Composability Is the Change Driver for Digital Experiences
Organizations stuck in monolithic architectures and stubborn governance procedures need to consider composability.
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Marketer Questions: Why Audio and Why Now?
The emergence of digital audio in its various manifestations has left many marketers perplexed.
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