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Why a Creative B2B Cannes Lion couldn't have come at a better time

The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond. ....

John Dawes , Byron Sharp , Jenni Romaniuk , Tb Institute , Cannes Lions , Lions Award , Effectiveness Code , James Hurman , Cannes Gold Lion , The Drum B2b Hub , Annes Lions , 2b Marketing , He Drum B2b Awards ,

Ogilvy Africa CEO nominated on Jury for World Advertising Research Council (WARC) Awards For Effectiveness

Ogilvy Africa CEO nominated on Jury for World Advertising Research Council (WARC) Awards For Effectiveness
.In partnership with Cannes Lions, WARC Awards for Effectiveness to name the most effective marketing campaigns in the world
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Vikas Mehta, CEO – Ogilvy Africa, has been nominated on the jury for the inaugural Global WARC Awards for Effectiveness. The jury comprises of some of the world’s top marketing and communication leaders from the world’s biggest brands and agency professionals from twenty-two (22) countries around the world. Vikas is one of three nominations from Africa, and the only agency professional amongst them. ....

New York , United States , United Arab Emirates , United Kingdom , Nairobi Area , David Ogilvy , Monali Shah , Bernice Samuels , Effies Asia Pacific , Vikas Mehta , Group Marketing , Cola Company , New York Times , Marketing Communications , Kenya Airways , Research Council , Equity Bank , Ogilvy Africa , Effectiveness Code , Creative Effectiveness , Cannes Lions , Grand Prix , Cannes Lions Festival , Jay Chiat Awards , Asian Marketing Effectiveness Awards , Africa Head ,

Vikas Mehta the Ogilvy Africa CEO has been selected as a jury for the Global WARC Awards

Brand Purpose and Business-to-Business
There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021.
Commenting on his nomination, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of the world’s best campaigns of 2019-20, all in one place”.
With an experience spanning over 20 years, Vikas has worked in over 50 countries in Asia-Pacific and African regions. During his years as a strategist, case studies authored by him have won over 100 regional and global effectiveness awards including the (Asia-Pacific, Singapore and India), 4As Jay Chiat Awards, Asian Marketing Effectiveness Awards and others. He has also served on juries for these award shows, and sever ....

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Highly awarded creative ideas are significantly more effective: WARC

Highly awarded creative ideas are significantly more effective: WARC
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Amy Rodgers , Health Of Creativity , Managing Editor , Effectiveness Code , Marketing Through Volatility , ஆமி ரோட்ஜர்ஸ் , ஆரோக்கியம் ஆஃப் படைப்பாற்றல் , நிர்வகித்தல் ஆசிரியர் , செயல்திறன் குறியீடு ,

New research by WARC shows that highly awarded creative ideas are significantly more effective

New research by WARC shows that highly awarded creative ideas are significantly more effective
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Amy Rodgers , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Health Of Creativity , Mediainfo Bureau Delhi , Managing Editor , Effectiveness Code , Marketing Through Volatility , ஆமி ரோட்ஜர்ஸ் , ஆரோக்கியம் ஆஃப் படைப்பாற்றல் , நிர்வகித்தல் ஆசிரியர் , செயல்திறன் குறியீடு ,