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Ogilvy Africa CEO nominated on Jury for World Advertising Research Council (WARC) Awards For Effectiveness ...In partnership with Cannes Lions, WARC Awards for Effectiveness to name the most effective marketing campaigns in the world LISTEN 4 HOURS AGO Vikas Mehta, CEO – Ogilvy Africa, has been nominated on the jury for the inaugural Global WARC Awards for Effectiveness. The jury comprises of some of the world’s top marketing and communication leaders from the world’s biggest brands and agency professionals from twenty-two (22) countries around the world. Vikas is one of three nominat...

Brand Purpose and Business-to-Business There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021. Commenting on his nomination, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of the world’s best campaigns of 2019-20, all in one place”. With an experience spanning over 20 yea...

WARC Awards for Effectiveness, in association with LIONS A Global Marketing Effectiveness Benchmark like no other About the new awards We’ve reinvented the way effectiveness awards are judged. The WARC Awards for Effectiveness, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder. Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can drive your business, and the industry, forward. Our awards are global, open to all, the process to e...