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The Bandwagon Effect: Have we lost our individuality?


The bandwagon effect is a type of cognitive bias which causes us to adopt certain behaviours because everyone else is doing it. Cognitive biases are our brain’s way of enabling us to make decisions quickly, based on witnessing other people’s actions or by dipping into our own previous memories, but acting on that basis may not bring a favourable result. Acquiring, therefore, an awareness of the human tendency to ‘jump on the bandwagon’, as it has been referred to, is vital to preventing poor choices as well as the imminent loss of individuality.
Certain conditions can encourage the bandwagon effect, such as a lack of sources outside the consensus or the absence of pre-existing strong views. We are hard-wired to pick sides, and often we mistakenly chose the side that is heard the loudest. ....

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