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Publicis CEO on growth and Epsilon's instrumental role | Advertising

Publicis Groupe chief executive Arthur Sadoun spoke to
Campaign: There is a lot of talk about a strong economic rebound in 2021 but the anticipated recovery from Covid will differ by market. What trends are you seeing in terms of client and consumer behaviour?
Sadoun: Many people were overly pessimistic about the economic consequences of the crisis last year, and some are perhaps falling into the trap of being too optimistic today. Of course, we will see a strong rebound starting in Q2 as the comparables for the year will be very low, but the crisis is far from being over. We need to continue to put the safety of our people and their mental health first, and remain cautious. ....

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Epsilon Named a Leader in Latest Loyalty Solutions Report by Independent Research Firm

Epsilon Named a Leader in Latest Loyalty Solutions Report by Independent Research Firm
Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria
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DALLAS, April 5, 2021 /PRNewswire/ Epsilon® today announced it has been named a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on the loyalty capabilities of Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. ....

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Optimizing customer experiences to build loyalty in a contactless retail world

Guest AuthorFeb 24, 2021, 13:02 IST
How retailers can succeed in the new normal
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and
retailers have had to rethink the whole
retail experience.
Sarah LaCourse, Senior Director for Strategic Consulting,
Epsilon writes about a few strategies that will help retailers succeed in this new world order.The world of retail was in for a rude shock with the onset of COVID-19. When brick and mortar stores were unexpectedly shuttered last year, retailers had to instantly rejig their omnichannel approach and begin creating contactless customer experiences. While there is no doubt that the pandemic has rewritten the rules of retail, it has pushed retailers to evolve and be in sync with rising customer expectations. ....

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Top open jobs at the biggest ad agencies and what they pay

Toby Melville/Reuters
Despite declining revenues across the ad industry, the biggest agencies are still hiring.
Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor.
Other areas for job opportunities include media, strategy, and data and analytics.
Advertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020.
IPG and Dentsu, for instance, reported year-over-year organic revenue declines of 6.5% and 11.1%, respectively, as the coronavirus caused clients to cut spending and event cancellations.
Still, Insider identified hundreds of open positions on Glassdoor at the five biggest ad holding companies WPP, Publicis Groupe, IPG, Omnicom Group and Dentsu some of which are expected to pay six-figure salaries. ....

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Watchdog finds USPTO's $47m IT contract award "unacceptable"

Watchdog finds USPTOâs $47m IT contract award âunacceptableâ
22-01-2021
04-10-2016
The US Patent and Trademark Office (USPTO) engaged in “impermissible and unequal discussions” with information technology (IT) company Epsilon before awarding it a $47 million contract, according to the Government Accountability Office (GAO).
The GAO sustained a protest over the award of the contract on January 8, and the decision has now been released to the public.
According to the GAO, the USPTO requested quotations in relation to IT service needs. The agency sought to award a contract based on the provision of IT support desk services.
A total of 17 companies provided quotations, including Epsilon and its competitor Innovative Management & Technology Approaches (IMTAS). The USPTO awarded a blanket purchase agreement to Epsilon. ....

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