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Need an alternative to customer acquisition amid escalating costs in D2C brands- POP, ET Retail

Pop: The surge in online purchases post-pandemic has led to a rapid rise in online-first D2C brands, particularly in personal care, food, and apparel. However, this growth has intensified competition, resulting in bidding wars for advertising space online. Consequently, customer acquisition costs have skyrocketed as brands vie for visibility. While platforms like Facebook, Instagram, and Google Ads have been go-to channels, they have become saturated, making it challenging for brands to stand out without a significant increase in advertising expenditure.

India , Flipkart-supercoins , Tushar-khurana , Bhargav-errangi , Instagram , Tata-group-neucoins , Facebook , Google-ads , Khadi-essentials , Tata-group , Pop , Opcoins

Jim Sarabh advocates the switch to Perfora for dental wellness | Advertising

Watch the film here

Jim-sarbh , Jatan-khurana , Tushar-khurana , Jim-sarabh , Instagram , Advertising , Arketing , He-work , Im-sarabh , D , Ilm , Ampaign

D2c Brands: Young consumers buying into brand narratives first, say founders of new-age brands, ET Retail

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

India , Bala-sarda , Jatan-bawa , Deep-bajaj , Owl-coffee , Arman-sood , D2c-brands , Ustainability , 2c , Erfora , Irona

Shark Tank India's Namita Thapar on Perfora: 'Sales rose from 70 lakh to 3.5 crore a month'

Perfora, a digital-first oral care brand, currently makes five times the amount of sales it used to before appearing on Shark Tank India.

India , Delhi , Namita-thapar , Peyush-bansal , Jatan-bawa , Tushar-jatan , Vineeta-singh , Tushar-khurana , Twitter , Shark-tank-india , Tank-indiashark-india , Shark-tank