Live Breaking News & Updates on Eric michelle

>> reporter: because a portion of his crop is going to cotton of the carolinas. that's an innovative program to build up the hard-hit textile industry here by turning locally grown cotton into locally made clothing creating locally needed jobs at places like ts designs. >> our shirts go from dirt to shirt in 700 miles or less. >> reporter: that matters because company officials like eric michelle stress green production, using less fuel which is difficult when cotton and cotton products are shipped back and forth to china, india, pakistan. >> we're a triple bottom line business, we like to look after people, planet and profit. >> reporter: what crushed the textile industry was lower labor costs abroad. these shirts still generally cost more than imports, but they have found fans in people who support local production and a

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