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HT&E to offload Soprano stake for $149 million - Vimarsana News

HT&E to offload Soprano stake for $149 million

HT&E to offload Soprano stake for $149 million May 19, 2021 11:11 HT&E is set to free up more capital with the sale of its 25% stake in mobile messaging software group Soprano Design. In an announcement on the Australian Securities Exchange (ASX), HT&E Limited announced that a non-binding agreement has been signed for shareholders of Soprano to sell their entire holdings to Link Mobility Group Holdings as (LINK). The Norwegian LINK is a global Communications Platform as a Service provider, and a leading mobile messaging provider in Europe. The company will pay NOK 3,590 million, or approxim...

Nine reveals 25 May air date for Weakest Link revival - Vimarsana News

Nine reveals 25 May air date for Weakest Link revival

Nine reveals 25 May air date for Weakest Link revival May 17, 2021 3:47 The new iteration of game show Weakest Link will return to Australian television on 25 May, airing on Channel Nine and 9Now at 9:00pm. Szubanski will take the helm of the reimagined Weakest Link, putting contestants up against once another, with a cash jackpot of up to $250,000 for the winner. Each episode will see eight contestants enter the Weakest link studio, taking turns to work together towards the maximum cash prize. Questions are general knowledge, and as a team, they build chains of correct answers to increase t...

M&C Saatchi reveals new Melbourne appointments - Vimarsana News

M&C Saatchi reveals new Melbourne appointments

M&C Saatchi reveals new Melbourne appointments May 13, 2021 11:08 M&C Saatchi Melbourne has announced three new appointments, with two group account directors coming on board, as well as a new head of media. Reflecting the growth of the business, Nat Downes and Milly Scott will take on those group account director roles. Garth Moring, meanwhile, has been hired into the new head of media role. Garth Moring, Milly Scott, Nat Downes Downes comes with 16 years industry experience, working across agencies in Australia, New Zealand, and Thailand. She said: “M&C has been an agency that I’ve wat...

Momentum Worldwide Australia reveals new hires and promotions - Vimarsana News

Momentum Worldwide Australia reveals new hires and promotions

Momentum Worldwide Australia reveals new hires and promotions May 13, 2021 10:07 Creative agency Momentum Worldwide Australia has announced two new appointments and a promotion, as the agency continues to expand. Momentum said the appointments allow the agency’s other accounts to be more evenly distributed and managed across the team following new account wins across experiential, retail and content work. Isabelle Ward, Andres Cantero, Brittany Auchterlonie Brittany Auchterlonie joins in the role of senior account manager, having most recently worked client-side in digital and brand market...

Linear TV has changed and editorial as advertising works, says Ticker's Ahron Young - Vimarsana News

Linear TV has changed and editorial as advertising works, says Ticker's Ahron Young

May 12, 2021 10:02 The way the industry thinks about linear TV and how it works with advertisers is changing, says Ticker’s founder Ahron Young. Speaking with Mumbrella for this week’s Mumbrellacast, Young, whose business moved to a new office at the former  Melbourne GM Holden HQ this week, explains Ticker’s business model and why it went down a different path to traditional TV businesses. Young established Ticker in 2019, bringing his experience as a reporter and bureau chief for Sky News to set up an entirely online news service. He says the challenges of building an audience for a...