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Australian Influencer Marketing Council welcomes L’Oréal Australia May 12, 2021 11:27 Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing. The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement. Other members of the AiMCO cover areas including marketing tech, social media agencies, leading talent agencies along with influenc...

Paper Moose expands with appointment of 2 creative directors May 12, 2021 1:39 Creative agency Paper Moose has announced the hire of two new creative directors, with Jeremy Willmott and Kate Holdsworth appointed to the roles. The appointments come as the agency continues to grow in size and scope, and Paper Moose said changes reflect a stronger focus on conceptual creative capabilities. L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe, Jeremy Willmott. Willmott most recently spent four years as creative director for The Hallway, wo...

May 11, 2021 2:21 Communications firm Six O’Clock Advisory has revealed multiple key hires following a string of client wins as the company continues to grow. In recent months Six O’Clock has added global financial services firm Mercer and the Australian Electoral Commission to its client roster, as well as an unnamed supermarket chain. Following the client list growth, the firm has added Simon Watson, who joins following a stint as a media advertiser to a senior cabinet minister in the government. He’ll take on a client portfolio focused on public affairs, issues management and corpor...

CBA joins with Quantium to launch data insights partnership May 11, 2021 9:29 Commonwealth Bank of Australia (CBA) has partnered with data science provider Quantium to launch Commbank iQ, a service that will combine CBA’s transaction data with Quantium’s data science and insights. Commbank iQ will provide relevant and fast data insights for clients, and also create a suite of data-driven products to support and automate decision-making to help institutions take action on insights in a timely manner. CBA group executive of institutional banking and markets, Andrew Hinchliff, The new ventu...

HypeAuditor reveals partnership disclosure still low among Instagram influencers May 11, 2021 11:26 A significant portion of Instagram influencers are still failing to disclose sponsored and partnership posts with brands, according to AI analytics platform HypeAuditor. That’s despite the Australian Association of National Advertisers (AANA)’s latest code of ethics update in February requiring influencers to clearly disclose partnerships with #ad or #sponsored, or other clear markers. HypeAuditor conducted an analysis of posts by Australian Instagram influencers that had brand mentions be...