Page 14 - Evolve Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Volkswagen rears Amaroks like horses in W-Series launch via DDB May 10, 2021 10:47 Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road. It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’. The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After whi...

Melbourne Convention and Exhibition Centre unveils post-COVID brand reset May 10, 2021 6:00 The Melbourne Convention and Exhibition Centre (MCEC) has unveiled its new brand positioning, off the back of a year in which, CEO Peter King admits, COVID sent the business back “to zero”. The rebrand centres around a new positioning statement that sees the MCEC become ‘home of the unconventional’, with the brand transformation created with partner FutureBrand Australia. The MCEC’s new logo Speaking with Mumbrella, King revealed that during time spent reflecting when the pandemic forced the...

iProspect Australia announces multiple new appointments May 6, 2021 10:47 iProspect Australia has announced several staffing changes, with multiple new hires and a promotion coming as the Dentsu performance agency strengthens its leadership team. CEO Oliver Rapson today revealed the hires of Nicola Barnes, Jason Smith and Chris Jahnsen, plus the promotion of Sam Bremner. L-R: Nicola Barnes, Sam Bremner, Marcelle Gomez, Jason Smith, Chris Jahnsen Barnes joins iProspect as group investment director, bringing more than ten years experience, most recently at sister agency Carat as its media inve...

Lumo Digital launches LENS outdoor measurement, calls legacy platforms inaccurate May 6, 2021 10:09 Mumbrella can reveal New Zealand-based Lumo Digital is preparing to launch its LENS measurement technology in Australia as out-of-home waits for industry-standard digital measurement. Lumo is one of several outdoor providers who’ve spent time researching and developing its own measurement systems for digital out-of-home (DOOH) locations in real-time. While it is yet to acquire any Australian assets, Lumo is now ready to license LENS to OOH providers this side of the ditch. Lumo Digital co-fo...

Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch May 5, 2021 2:20 Foxtel Media has extended its partnership with Komo Digital to launch new micro-websites as a way of keeping viewers engaged while they watch sport. The micro-websites, or ‘Engagement Hubs’, have been created off the back of Foxtel data showing that 92% of viewers are distracted by a second screen while watching TV. A new 12-month deal with Komo will aim to drive more value for advertisers and viewers across Fox Sports and Foxtel Media more widely by featuring additional exclusive co...