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Quantcast names Jacquelyn Cowardin head of account management May 4, 2021 10:35 Jacquelyn ‘JC’ Cowardin has been appointed as head of account management for ANZ at audience intelligence, measurement and content management solutions company, Quantcast. Cowardin joins Quantcast from George P. Johnson ANZ, where she led its audience acquisition division for the past two-and-a-half-years.   ADVERTISEMENT Quantcast APAC Managing Director, Andrew Double, said: “JC brings a unique set of skills and experience to Quantcast working across customer acquisition to digital media on the agency sid...

Have You Been Paying Attention? returns to 732,000 metro viewers May 4, 2021 11:16 The launch of Have You Been Paying Attention? (HYBPA) season nine was a welcome addition for Ten on Monday night, as 732,000 metro viewers tuned into the Working Dog-produced quiz show. The program – hosted by Tom Gleisner and starring Ed Kavalee, Sam Pang and a rotating roster of comedians and media personalities – was the second-best non-news program on Monday night, behind Lego Masters and its 769,000 metro viewers. HYBPA also won all three key advertising demos, and along with MasterChef Australia (607...

Reprise wins creative account for General Motors Speciality Vehicles May 4, 2021 8:49 Reprise has been named the creative agency of record for General Motors Specialty Vehicles (GMSV) in Australia and New Zealand. The IPG Mediabrands performance agency will work across the strategy and creative account for the company, having completed a series of international and local presentations, after GMSV undertook a review of several potential agencies. The account win for Reprise represents the first time GMSV will advertise in Australia, and the agency will executive creative campaigns for forthco...

Gumtree unveils predictive, first-party data offering for advertisers May 5, 2021 6:30 Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network. By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs. “First party data is a big opportunity for advertisers,” Gumtree Australia director of advertising, Shannon Fitzpatrick told...

Premium digital media creates superior recall and brand uplift, finds TPD report May 3, 2021 10:31 Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study. The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants. Overseen by MediaScience CEO, Dr Duane Varan, the study compared how placement in premium digital channels pe...