Stay updated with breaking news from Favourability. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
A study by MAGNA Media Trials and GumGum has found that in an increasingly crowded connected TV (CTV) universe, overlay ads are four times more memorable than v. ....
| 12 May 2021 In an offering designed to strengthen advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights, Tremor Video has launched technology to score the emotional impact of connected TV (CTV) and video advertising campaigns. Putting the launch into context, the programmatic video platform provider said that with connected TV (CTV) experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it was important that brands’ messages connect meaningfully with consumers on an emotional level while driving enhanced performance of campaigns across all screens. Tremor added that the need to connect emotionally with consumers was particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of Covid-19 and other events of the past year. ....
Coverage including town and country, the bill clinton as great global state man and a gushing piece on chelsea clinton talking about her mom being first president, does that matter? i don t see any elle, covers of rand paul s wife, why isn t he? i think that the general desire in the media to cover the clinton s favourability is still there although you are right, there is hostility toward the clintons, but overall, they are treated as celebrity status that you are not going to see with ted cruz, for example. hear is one outlet not treating her with great warmth new york post, and signaling that the former secretary of state will not no no, no, no, but it said oh hill no. interesting treatment on the clintons last night on a certain ....
Country, the bill clinton as great global state man and a gushing piece on chelsea clinton talking about her mom being first president, does that matter? i don t see any elle, covers of rand paul s wife, why isn t he? i think that the general desire in the media to cover the clinton s favourability is still there although you are right, there is hostility toward the clintons, but overall, they are treated as celebrity status that you are not going to see with ted cruz, for example. hear is one outlet not treating her with great warmth new york post, and signaling that the former secretary of state will not no no, no, no, but it said oh hill no. interesting treatment on the clintons last night on a certain saturday night program. ....