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Pandemic pressure is pushing brands to hire ad agencies again

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Brands like J. Crew and Splenda are shifting back to ad agencies, in a bright spot for the industry.
The pandemic pressured brands to cut costs and gain intel on competitors, and in-housing is costly.
But the in-housing trend isn't going away entirely.
In the summer, Splenda hired a social-media agency for the first time, Max Connect Marketing.
Splenda had always handled its social-media marketing internally. But the pandemic increased the need for companies to communicate with their customers on social channels, and the sweetener wanted to keep tabs on what other consumer brands like Taco Bell and Kraft Heinz were doing, said Matt Thompson, the senior manager of social media for Splenda's parent company, Heartland Food Products Group.

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Importance of ethical brand representation | Advertising

Photo by Mark de Jong on Unsplash
A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.

A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo.

Unsurprisingly, Patel’s petition sparked several conversations about when a brand should undergo the trouble to right the wrong of a single individual’s perception.

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Detailed text transcripts for TV channel - MSNBC - 20170218:15:38:00

the time. it was kind of the soviet union was becoming bankrupt. i think it would have been later if it happened. we still need evidence of this stuff. that said, if you're doing real estate in new york and florida in the 2000s and later, you are going to be doing deals with some really shady russians just like you're going to be doing deals with some really shady chinese people. people looking to park their money and russian have traditional parked their money in real estate, in london and new york and florida because it's just a way to get money out of russia which is really unstable. you can -- the fcb can decide it wants your business at any point. you can come under political attack. this is way way to find a more stable place to park your money in a volatile and unstable country. as for why trump loves putin so

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