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FCB Taps Danilo Boer as Global Creative Partner

Ex-Ogilvy NY CCO to partner with Global CCO Credle and network’s creative leaders...

1. FC Union Berlin - FC Bayern München | Season 2021/2022

The latest updates for 1. FC Union Berlin - FC Bayern München on Matchday 10 in the 2021/2022 Bundesliga season - plus a complete list of all fixtures.

Break in Case of Arts Emergency

Major Arts Institutions Come Together in Support as Giant 'Break in Case of Arts Emergency' Boxes Appear Across the UK to Highlight the Growing Arts Crisis...

FC Bayern München - Hertha Berlin | Season 2021/2022

The latest updates for FC Bayern München - Hertha Berlin on Matchday 3 in the 2021/2022 Bundesliga season - plus a complete list of all fixtures.

FCB is Network of The Year at Cannes Lions 2020/2021

Capping Off FCB’s Record-Breaking Year...

UNAIDS & FCB India craft poignant film on transgenderism in India


The mirror
UNAIDS has released “The Mirror” on the International Day for Transgender Visibility.
The film, ‘The Mirror’, portrays a young boy who is pouting and opts out of playing with other children during a big Indian kite festival. His mother eggs him on but he sneaks off downstairs alone. He drapes himself in a woman’s scarf and smiles as he sees his reflection in a mirror.
Moments later, his mother and his grandmother catch him dancing dressed up. The music track stops, and the women stare at the boy. A few seconds of dread pass by and suddenly the women join him.

Pandemic pressure is pushing brands to hire ad agencies again


Alexi Rosenfeld / Getty Images Contributor
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Brands like J. Crew and Splenda are shifting back to ad agencies, in a bright spot for the industry.
The pandemic pressured brands to cut costs and gain intel on competitors, and in-housing is costly.
But the in-housing trend isn't going away entirely.
In the summer, Splenda hired a social-media agency for the first time, Max Connect Marketing.
Splenda had always handled its social-media marketing internally. But the pandemic increased the need for companies to communicate with their customers on social channels, and the sweetener wanted to keep tabs on what other consumer brands like Taco Bell and Kraft Heinz were doing, said Matt Thompson, the senior manager of social media for Splenda's parent company, Heartland Food Products Group.

Importance of ethical brand representation | Advertising


Photo by Mark de Jong on Unsplash
A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.
 
A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo.
 
Unsurprisingly, Patel’s petition sparked several conversations about when a brand should undergo the trouble to right the wrong of a single individual’s perception.

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