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Data privacy 2021: What should be front and centre for the CMO right now As the world recognises Data Privacy Day, CMO speaks to marketing and industry thought leaders about the consumer data priorities, concerns and work they believe marketing teams should be focused on right now In line with Data Privacy Day, CMO asked five leading data executives and marketing industry commentators for their views on the data privacy topics that matter most to marketing leaders, where they remain concerned about data sophistication, and what steps they’re taking individually to ensure their organisation...

18 January 2021    3 min read Ben Shapiro writes about why the industry needs to focus less on perfectionism when it comes to launching and deploying martech and focus more on  continuous improvement, even if that means occasionally failing. 2020 was a year of disruption on many fronts – socially, economically and professionally – however not all the disruption was necessarily negative.   While we’re still living and navigating a COVID-19 world, what’s interesting to reflect on is how the initial phase of global lockdowns accelerated the digital revolution, and how digital solut...

PHOTO: rh2010 Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade: distilling and activating the incredible amount of data to which they have access. Scott Brinker, author of the Chief Marketing Technologist blog, and Jason Baldwin, global head of product management of WPP, shared those insights in a report released in October, "Martech 2030" (PDF). They said it’s one of the areas that will make marketers competitive in data this decade. The other we’ll explore today: The source of your data: its accuracy and fr...