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Google has closed its deal to acquire fitness wearables company Fitbit, even as probes by competition regulators in the United States and Australia are yet to conclude. The Alphabet-owned company has stressed that “the deal has always been about devices, not data”. The announcement comes nearly a month after the European Union (EU) approved the deal, subjecting Google to certain restrictions such as keeping Fitbit data siloed from Google’s ad business. We worked with global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commi...

@stablesjames Fitbit is now a Google company, after the deal was finally ratified by the EU back in December. The two companies have released statements saying it's a done deal, although there's no word from the Department of Justice about approval in the US. It’s been a long and drawn-out process, after the initial announcement of the buyout was met with a frenzy of panic over Google aquiring the health and fitness data of Fitbit’s user base. Google has had to make a series of commitments to the EU, to satisfy regulators that it could be trusted with such a trov...

EU approves Google’s Fitbit acquisition – but with conditions Image: © sharafmaksumov/Stock.adobe.com The acquisition approval is conditional on full compliance with a number of commitments, including a Fitbit data silo separate from Google’s data. Following an in-depth investigation, the European Commission has approved the acquisition of Fitbit by Google under the EU Merger Regulation. The tech giant’s parent company agreed to purchase wearable fitness device firm Fitbit for $2.1bn in late 2019. However, the European Commission raised concerns around the acquisition, primarily tha...

Share: Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google has received European Union antitrust approval for its $2.1-billion — or $7.35 per share in cash — acquisition of Fitbit Inc (NYSE: FIT) after agreeing to limit how it would use the health data of its customers, according to a Reuters report. Google’s plan to acquire Fitbit, which supplies fitness trackers and smartwatches, has been attracting criticism from privacy advocates. The deal means Google will be allowed to store user health and fitness data through Fitbit Web API software. Google plans to store Fitbit user data ...