>> reporter: for those flying today, the negative headlines are top of mind. >> i must say, i was anxious when i saw the news. >> the odds are okay so game on. >> reporter: this longtime malaysian airlines pilot told us he's flown the route where mh-17 was shot down more than a dozen times in recent months. >> do you think the company did enough to keep -- >> yes, i am positively sure malaysia airlines has done their best. we check everything up and so yes, the airline did their best, yeah. >> reporter: like most brands, reputation may ultimately decide the airline's fate. restoring the trust ...