Report: TV ads could do more to tackle climate crisis
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and
Source: advanced-television.com
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Creativity isn't courageous, it's the level-headed choice
Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.
Source: prolificnorth.co.uk
Creativity isn't courageous, it's the level-headed choice
Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.
Source: prolificnorth.co.uk
Doritos, Kia top list of most effective Super Bowl LVI ads
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief marketing officer at System1, told us which ads received the highest ratings during last night’s Super Bowl – and why they stood out from the crowd.
Source: thedrum.com